Why Headlines?

Every display ad, postcard, flyer or report MUST be topped with a compelling headline. Those are what gain people’s attention so they read to your message. No attention = no response. To do any less is to throw away your advertising dollars on promotions no one notices.  A great headline can make the difference between zero response and a stack of leads for you to call.

To learn how to write your own great headlines, you could study book after book and attend expensive marketing conferences (as I did) …. or you could bypass all that to with my easy headline writing course.  These 17 lessons make headline writing brain-dead simple. Each one starts with a successful, classic headline then converts it into a fill-in-the-blank template. Plug in your product and benefit and you can have great headline with minimum thought and effort. But, in addition to the 17 lessons (with examples) there are 91 additional tried-true-headlines that can be modified and used to promote your agency. The lessons are short, direct and to the point.  Headline writing is a vital skill and this is the easiest route to gain it.